Website Design

DGIM Case Study

  • Streamline site structure: Consolidate all components—admissions, programs, news—into a unified CMS to ensure design coherence.
  • Boost engagement: Incorporate campus walkthroughs, alumni/video testimonials, interactive chat support.
  • Strengthen SEO strategy: Use hyper-local keywords (e.g., “Faridabad management college near metro”), SEO‑optimized course pages, regular blogs.
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Issues on Existing Website

Outdated Design and Navigation

The website design appears dated and lacks a modern, mobile-responsive layout. Navigation is not intuitive, making it difficult for users—especially students and parents—to find key information quickly, such as admission criteria or placement stats.

Inconsistent Content Structure

Content is scattered and lacks a clear hierarchy. Important sections like course details, faculty profiles, and campus facilities are not uniformly presented, which affects user trust and engagement.

Poor SEO Optimization

The site lacks basic SEO elements such as proper meta tags, structured headings, and localized keywords. This weakens the website's visibility in search engine results, especially for students searching for colleges in Faridabad or nearby regions.

Lack of Interactive Elements

There are no dynamic features such as virtual campus tours, inquiry forms, live chat, or student testimonials. This makes the site less engaging and doesn’t reflect the modern, tech-enabled campus experience.

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Our Process to Deliver a fresh website

Competitor Analysis and Current Website Analysis

We conducted an analysis of other leading colleges' websites. The goal was to understand what worked well in terms of design, user experience, and functionality along with the existing college website.

Wireframes and Prototypes

Based on the insights gathered during the research phase, we created wireframes for the website’s key pages, including the homepage, program overview pages, faculty directory, and student resources. These wireframes allowed us to visualize the layout and flow of the site before moving on to the design phase.

Visual Design

The visual design process focused on modernizing the website’s aesthetic while maintaining the institution’s academic credibility. Key visual elements included:

Typography: We selected a clean, modern typeface that improved readability while maintaining a scholarly tone.

Course Pages: A clear breakdown of each program’s offerings, with dedicated pages for admission requirements, course details, and faculty bios.

Development & Launch

Responsive Development

Once the designs and content were finalized, we worked closely with the development team to ensure the site was fully responsive and optimized for performance across all devices. This included implementing flexible layouts and adaptive media to create a smooth experience on mobile phones, tablets, and desktops.

SEO Optimization

We implemented on-page SEO best practices to improve the website’s visibility on search engines. This included optimizing page titles, meta descriptions, headings, and images for relevant keywords related to global business, international management, and the programs offered at DGIM.

Backend Development

We developed backend to manage their blogs, gallery and faculty directory to give them freehand and easy to use backend panels for further use.

Testing & Quality Assurance

Before the site went live, we conducted extensive testing, including:

  • Usability Testing: We tested the website with real users to ensure that the new design improved navigation and usability.
  • Cross-browser Testing: We tested the site across various browsers to ensure consistent performance.
  • Load Testing: We performed load testing to ensure the website could handle high traffic volumes during peak periods.

Our Impact on DGIM

Improved Website loading speed with user friendliness and responsiveness. A clear informative and navigation website, user engagement has been improved and increased. Positive feedback in terms of navigation and seamless usage in terms of front-end and backend as well.

DGIM Review

We partnered with Pixabulous Design for our website and brochure development, and the experience was excellent from start to finish. Their team was highly professional, responsive, and delivered everything on time without compromising on quality. The design work truly reflected our brand vision and added a modern, polished touch to our identity.

We wholeheartedly recommend Pixabulous to both startups and established businesses looking to elevate their brand presence with impactful design and timely execution.

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